At AWAKEN by sanctuaire, we believe that beauty is more than something we see. It is something we experience—in the spaces we inhabit, the rituals we create, the rest we embrace, and the way we care for ourselves and one another.

Nestled in the heart of historic downtown Franklin, Tennessee, AWAKEN began with a simple but meaningful idea: that true rest is essential to a beautiful life. Originally established as a destination for organic mattresses, natural bedding, and thoughtfully curated home essentials, AWAKEN has long invited its community to slow down, rest deeply, and live more intentionally.

Today, as part of the sanctuaire family, that vision is awakening to something even greater.

Founded by Holly Christine Hayes, sanctuaire was born from the belief that beautiful things can carry extraordinary purpose. What began as a jewelry brand creating meaningful employment opportunities for women overcoming trafficking, violence, and addiction has grown into a lifestyle brand rooted in beauty, charity, integrity, legacy, and compassion.

AWAKEN is a natural extension of that story.

Bringing together restorative sleep, thoughtful wellness, elevated home essentials, and the art of everyday living, AWAKEN by sanctuaire is a carefully curated destination for creating sanctuary in every corner of life.

We believe our homes should restore us. That our daily rituals should nourish us. That what we choose to bring into our lives should be beautiful, intentional, and meaningful.

And that the beauty we cultivate for ourselves can become a source of goodness for others.

Because a more beautiful world begins with a more awakened way of living.